Issue - decisions

Procurement and Award for Sales and Marketing Agents Services for 2 Developments

 

 

12/05/2025 - Procurement and Award for Sales and Marketing Agents Services for 2 Developments

That the SLT Member in consultation with Cabinet Member for the Economy:

 

  1. Note that Appendices 1, 2 and 3 are not for publication on the basis that they contain information relating to the financial or business affairs of a particular person (including the authority holding that information) as set out in paragraph 3 of Schedule 12A of the Local Government Act 1972 as amended.

 

  1. Approves this Procurement Strategy (subject to Legal Services being satisfied with the terms and conditions of the Framework) and Contract Award of the two Contracts using a compliant direct award from Lot 9a (Estate Agency) of the Guinness Partnership Marketing and Sales Framework (TGP408) for the provision of Sales and Marketing services to:

 

  1. Metropolitan Living (trading as So Resi) for the provision of sales and marketing services for the 84 new homes in EdCity development for a fixed fee of 1% of the open market value, currently estimated at £555,150, plus a marketing budget of £113,000 equating to £1,345 per home; and

 

  1. Site Sales Marketing Ltd. for the provision of sales and marketing for 67 new homes in Hartopp & Lannoy for a fixed fee of 1% of the open market value, currently estimated £351,800 plus a marketing budget of £100,500 equating to £1,500 per home.

 

  1. Note that the framework fee payable for the use of the framework for each Contract awarded based on Contract value range - see Appendix 2.

 

  1. Therefore, the total value requested in this report is £1,120,450. This is based on:

 

Edcity

(Metropolitan Living - trading as So Resi)

Estimated sales fee of 84 homes:

£555,150

Marketing budget:

£113,000

Total estimated contract value is:

£668,150

 

 

 

Hartopp & Lannoy

(Site Sales Marketing Ltd.)

Estimated sales fee of 67 homes:

£351,800

Marketing budget:

£100,500

The total estimated contract value is:

£452,300

 

 

 

Aggregate Total

(Edcity + Hartopp & Lannoy)

Aggregate estimated sale fee:

£906,950

Aggregate marketing budget:

£213,500

Aggregate contracts values:

£1,120,450