Decision details

Contract Award Report - Breakfast Support to Address Food Poverty in Schools

Decision Maker: Director Children's Services

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes


This report builds on the recent announcement of Hammersmith & Fulham’s ambition to address food poverty. In June 2019 a series of decisions were approved to commit funding and resource over a four-year period to support and build a programme of work to implement three major strategic interventions to tackle this problem. A competitive tendering process was conducted in June and July of 2019 which resulted in limited market engagement and as such a direct award decision is now required to maintain progress in supporting schools to develop breakfast clubs and to target those that need it the most. This is an exciting new initiative that will help to ensure no child in the borough is too hungry to learn.


It is recommended that the Director for Children’s Services, in consultation with the Cabinet Member for Children and Education, approves the direct award of a contract to ‘Magic Breakfast’ for a period of 2 years, with two optional extensions of 1 year each, commencing 1 October 2019 until 31 August 2021 for a maximum cumulative value of £500,000.

Reasons for the decision:

The awarding of this contract is urgent. The absence of a support provider is delaying the benefit to schools, parents and children of universal free breakfast provision. Therefore, a direct award of this contract is recommended.


Expert support will enable schools to develop and/or extend a free breakfast offer, helping schools to make inclusive offers, address capacity issues, ensure food is healthy and monitor uptake and outcomes. Feedback from primary schools is that some would also like to develop more flexible breakfast options to enable them to support children that could not attend a breakfast club.

Alternative options considered:

In June 2019 a tender opportunity was published on the Council’s procurement portal to procure a support partner to develop a cross-borough primary school breakfast club offer. No bids were received for this ITT.


The recommendations arising from this report follow an agreed approach to the strategic interventions noted at the beginning of the report and commencing in the 2019/20 academic year. Failure to implement or deliver this service would result in Hammersmith & Fulham being unable to respond to the growing food poverty problems present in the borough.


An alternative option could be to re-run the tender processes, however, given the imminent need for the delivery in this programme and the fact that no responses were received when approaching the market, this option is not recommended.


Consideration has been given to an alternative delivery models and alternative procurement procedures for the breakfast support. It is envisaged that schools will be offered the choice of different models on the breakfast club offer and this follows consultation and feedback. Schools that do not require additional support to develop a breakfast offer would also be able to receive conditional funding from the Council.

Publication date: 11/11/2019

Date of decision: 08/11/2019

Effective from: 15/11/2019

Accompanying Documents: